Bookmate Redesign

Context

Bookmate is an app that provides a wide variety of ebooks and audiobooks. The app positions itself as the “Netflix for books”; it offers monthly and annual subscriptions.

Challenge

The search function is not prominent, making it harder for users to find books. In addition, Bookmate doesn’t provide search filters for both mobile and desktop versions.

Solution

Redesigning the app’s search function and menu/navigation bar to enable users to find books in a more intuitive and efficient way.

Role

Research
Visual design
Prototyping

Tools

Figma
InVision

Year

2021

Client

Hypothetical, as part of
the CareerFoundry course

DESK RESEARCH

After reading reviews on the Bookmate app on Google Play and App Store, the inefficiency of the search function was one of the main pain points that users vocalized. So I decided to focus on redesigning the app’s search and navigation functions.

The brown color that is used for secondary text (titles, navigation bar) and the app’s white background doesn’t meet accessibility standards (4.25:1).

SCOPE OF REDESIGN

Desk research revealed several design issues:

- search is accessible only from the ”Library” tab;

- no search filters;

- search results include unavailable books;

- secondary text and background colors don’t meet accessibility standards.

User Stories

As an avid reader, I want a clear search function so that I can easily find books.

As a designer, I want to browse books within the design category so that I can deepen my industry knowledge.

As a new user, I want to be able to use the app intuitively so that I save time and focus on reading books.

As a person with limited storage on my phone, I want to get as much value as I can from one app so I don’t need to look for a better app.

WIREFRAMES

Once data on the app’s search and navigation along with user stories were collected, it was time to design wireframes.


Setting up user preferences and Home




Search and Filters

MOOD BOARD

Existing design style

As it was mentioned earlier, the existing color palette doesn’t meet accessibility standards. In addition, the blue and green accent colors look a bit of out place, mismatched with the main color.

The redesign’s mood board

Inspiration for the mood board came from browsing apps of (naturally text-heavy) news media outlets.

Yellow is often associated with happiness that goes along with the Bookmate motto of enjoying books. It’s bright and energetic, (hopefully) intriguing users to read/listen to more books.

Yellow is often associated with happiness that goes along with the Bookmate motto of enjoying books. It’s bright and energetic, (hopefully) intriguing users to read/listen to more books.

STYLE GUIDE

BOOKMATE, REDESIGNED

Search

Search has been transformed into an icon that is accessible from any screen.

Filters

The existing app does not have a filter option in its search.

The redesign includes filtering by book format, genre, ratings, and language. Users can also remove unavailable books from search results.

Sign up

The background image size is reduced to make the app’s value proposition easier to read. The latter is also paraphrased, while the main greeting is replaced by another Bookmate motto.

The sign up screen is updated in accordance with the style guide.

Navigation

“Library” is replaced by “Home” to give the user a defined starting point for browsing books.

“Profile” is moved to top right of the screen.

All menu items are given new icons to more semantically represent their functionality.

Responsive desigN

Search

Filters

Learnings

Define the scope and stick to it. Sometimes it’s tempting to continue redesigning the app, but then the focus from the main pain point could be shifted to less important issues.

User testing is crucial. Though I asked for the feedback of 3 people, I didn’t conduct proper usability testing to detect design flaws.

Creating a mood board is time-consuming. It took me a while to settle on the right style, message, and palette. Once the direction had been set, it was easier to identify what goes well with the mood.

Impact of typography on the app’s feel. Initially, I designed 2 sets of wireframes since I couldn’t decide between them. Each of the chosen fonts told a slightly different story. Adding colors and images helped me make the decision.

POtential NEXT STEPS

Define conduct usability testing on mobile designs.

Create desktop and tablet prototypes, and test them as well.

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